太古地产商业项目,北京颐堤港正式宣布迎来十周年的里程碑时刻

太古地产商业项目,北京颐堤港正式宣布迎来十周年的里程碑时刻

Swire Real Estate commercial project, Beijing Yiti Pt officially announced the 10th anniversary of the milestone moment


Snipaste_2022-11-01_22-24-46.png

北京颐堤港正式宣布迎来十周年的里程碑时刻。自2012年9月20日开业以来,颐堤港历经十年创新衍变,不断进行空间的升级改造、业态的迭代焕新、活动的跨界融合和周边的社区营造,提升了所在区域的生活品质,成为北京东北部备受瞩目的一站式高品质生活方式目的地。


值此十周年之际,“颐堤港口述历史”视频专题片也同步上线,该片诚邀见证颐堤港成长变化的60余位亲历者现身讲述,深度还原颐堤港从筹建、规划、设计、建设、招商到运营的全过程,一同回顾颐堤港十年进阶发展的创新历程,以丰富视角再现颐堤港的重要转变过程和品牌成长故事。


北京颐堤港总经理王天滨先生表示:“十年来,颐堤港始终秉承社区营造和创新衍变的核心理念,立足长远发展,不断进行优化升级,拓宽商业的内涵和外延,致力于构建高品质的当代都市生活方式,成为引领优质生活的发源地,推动着所在商圈的持续升级。未来,我们希望不断吸收文化艺术、数字化互动和沉浸体验等多种创新元素,打造更加丰富的商业面貌,成就下一个精彩十年。”


北京颐堤港副总经理王默女士表示:“颐堤港十年来精心耕耘,为城市品质消费和休闲生活带来了活力,为社区带来了焕然一新的面貌。以创新为切入点,颐堤港不断迭代,成为更加贴近消费者当下需求,更加面向未来发展趋势的商业空间。我们希望始终保持与新一代消费者的连接,以十周年作为新的起点,迎来更具活力和创新力的未来。”

Beijing Yiti Pt has officially announced its 10th anniversary. Since its opening on September 20, 2012, Yiti Pt has undergone ten years of innovation  evolution, continuously upgrading the space, iteratively refreshing the business fm, cross-bder integration of activities  surrounding community construction, which has improved the quality of life in the area  become a high-profile one-stop high-quality lifestyle destination in ntheast Beijing.


On the occasion of the tenth anniversary, "h dike Hong Kong al histy" video feature films  synchronization, which invites witness me than 60 h dike pt growth change coping appeared, depth reduction h dike pt from the preparation, planning, design, construction, investment promotion to the whole process of operation, together with the review of h dike pt 10 years advanced development course of innovation, To reproduce the imptant transfmation process  br growth sty of Yiti Pt from a rich perspective.


Mr H dike pt, general manager of Beijing Wang Tianbin said: "10 years, h dike pt has always been adhering to the ce idea of the development of community construction  innovation, based on long-term development, constantly optimize the upgrade, broaden the connotation  extension of the business, is committed to building the high quality of contempary urban life style, become the birthplace of the leading high quality life, promote the continuous upgrading of where the business circle. In the future, we hope to continue to absb various innovative elements such as culture  art, digital interaction  immersive experience, to create a richer business lscape  make the next great decade."


Ms. Wang Mo, deputy general manager of Beijing Eti Pt, said, "Over the past ten years, Eti Pt has brought vitality to quality consumption  leisure life in the city,  brought a new look to the community. With innovation as the entry point, Yiti Pt keeps iterating  becomes a commercial space that is me close to the current needs of consumers  me iented to the future development trend. We want to always stay connected to a new generation of consumers  take our 10th anniversary as a new starting point f a me dynamic  innovative future."


立足十年创新引领,推动地区蓬勃发展

自2012年开业以来,颐堤港始终立足于所在区域的商业发展需要,发挥自身专业的商业运营优势和丰富经验,通过多元的业态组合、优质的品牌引入和精彩的市场活动,不断提升对高质量目标客群的持续吸引力,极大地激活了区域的商业活力,推动商圈的发展进阶。如今,颐堤港已拥有稳定且具有粘性的客群、活跃的线上线下互动、独具风格的特质,逐步成为具有自身影响力的商业体。在十周年之际,颐堤港以“焕然出新”为周年庆主题,开展了一系列庆祝活动,如“时髦之间”时尚主题活动以及携手OPENFILE带来的灵感焕新艺术展等。


品牌持续迭代焕新,全面拥抱数字化转型

如今,不确定的市场环境和多样化的消费需求对商业项目提出了更高的要求,只有具备核心竞争力,才能在商业竞争中突围而出。颐堤港始终保持对新消费趋势的敏锐洞察,不断优化品牌业态迭代升级,积极拥抱数字化转型,通过数字赋能实现精细化管理,不断拓宽服务范围,线上线下深度联动为消费者带来便捷。在品牌业态布局方面,颐堤港实现了完善的业态组合,囊括了潮流服饰、美妆餐饮、娱乐休闲等多元业态,更有众多国际一线品牌首店及旗舰店的不断入驻,满足了消费者都市生活的高品质需求。

在数字化建设方面,2020年4月,颐堤港正式上线了颐美荟线上商城,近百家多业态品牌的入驻及无接触购物和极速送达等服务的提供,既为品牌的展示与销售提供了更加多样化的渠道,也为消费者提供了更加便利的消费形式。同时,颐堤港线下活动与线上商城的深度联动以及会员服务的精细化管理,进一步激活了消费活力。

To promote vigous development of the region based on the decade of innovation-driven development


Since it opened in 2012, h dike pt is always based on the area of business development needs, giving full play to the advantages of their professional business operation  rich experience, through the combination of diverse fms, high-quality br to introduce  market activities, improving the quality of target customers continue to appeal, greatly activate the regional business vig, promote the development of business circle into the der. Now, Yiti Pt has a stable  sticky customer base, active online  offline interaction,  unique characteristics,  has gradually become a commercial entity with its own influence. On the occasion of the 10th anniversary, Eti Pt held a series of celebrations with the theme of "Br New", such as the fashion themed event "Between the Fashionable"  the inspiration of the exhibition brought by the collabation with OPENFILE.



The br continues to iterate  renew, fully embracing digital transfmation


Nowadays, the uncertain market environment  diversified consumer dem have put fward higher requirements f commercial projects. Only with ce competitiveness can they break through in commercial competition. Yitai Pt always maintains a keen insight into new consumer trends, constantly optimizes the iterative upgrading of br fmats, actively embraces digital transfmation, realizes fine management through digital empowerment, continuously exps the service scope,  brings convenience to consumers through in-depth online  offline linkage. In terms of the layout of br fmats, Yiti Pt has achieved a perfect combination of fmats, including fashion clothing, beauty catering, entertainment  leisure  other diversified fmats. Meover, many first-line international br stes  flagship stes have been continuously settled, which meet the high-quality dems of consumers f urban life.


In terms of digital construction, in April 2020, Yiti Pt officially launched the Yimei online mall. The entry of nearly 100 brs  the provision of services such as contactless shopping  fast delivery not only provide me diversified channels f br display  sales, but also provide consumers with me convenient fms of consumption. At the same time, the deep linkage of offline activities  online mall as well as the fine management of member services have further activated the consumption vitality.